One of the most important aspects of our partnership with Drop of Sunshine Wine was integrating the brand into Hello Sunshine's already thriving community. The wine launched at Hello Sunshine's annual Shine Away conference, where we developed and led a community-driven activation centered around bringing women together over a glass of wine. We invited attendees to share stories about the women who had uplifted and inspired them, creating authentic moments of connection that reflected both brands' shared values. The resulting campaign was then featured monthly across Hello Sunshine's Instagram, extending those conversations beyond the event and back into the broader community.