Ivande New York is a new luxury fashion brand inspired by art. Each piece is carefully crafted in Sri Lanka. I worked closely with the brand throughout its pre-launch phase and recently led the creative direction and production of its flagship campaign, bringing the life of its core customer to the forefront through a narrative-driven approach. The campaign was shot on an ARRI Alexa Mini and produced alongside my entire creative team. It features a series of cinematic films that follow the story of our muse, released throughout the brand's launch month to introduce the world of Ivande New York.